DOA — Drive for Optimal Action partners with organizations across Indonesia to build self-aware, resilient, high-performing people — transforming potential into consistent action and sustainable performance.
DOA – Drive for Optimal Action HR Professional Services is a human development and organizational transformation firm established in 2018. Leveraging extensive corporate leadership and consulting experience, DOA provides integrated human capital solutions including Training & Development, Assessment Center and Organization Development, and Resource Management.
DOA partners with organizations to build self-aware, resilient, and high-performing people, transforming potential into consistent action and sustainable performance. We are supported by a network of experienced local and international Subject Matter Experts, bringing diverse industry insight and global best practice to every engagement.
Empowering People. Elevating Performance. From Insight to Impact.
To be a trusted strategic HR partner in unlocking potential, strengthening capability, and building future-ready talent.
Empower people and leaders to achieve their full potential. Strengthen organizational capability through integrated HR solutions. Deliver the right talent and translate strategy into measurable performance.
Supported by Pragna Consultant (Chennai, India) for Safety Management, NuPMK / Celemi Sweden for Business Acumen, and Europe NCRVM & DACE for Value Engineering.
DOA Professional HR Services provides integrated, one-stop HR solutions to develop people, strengthen organizations, and deliver the right talent — turning HR strategy into sustainable performance.
Assess → Develop → Transform → Sustain
Strengthens leadership, mindset, communication, teamwork, and resilience through practical programs to improve workplace performance.
Integrated solutions to identify potential, strengthen capability, and transform diagnosis into sustainable performance improvement.
Delivering the right talent and workforce solutions aligned with business needs and operational goals — from frontliners to executives.
Enabling organizations to successfully implement business transformation by building leadership commitment, employee adoption, cultural alignment, and sustainable organizational change.
DOA believes true value comes from turning insight into action — enabling organizations to transform potential into sustainable performance and real impact. Our approach follows three deliberate stages, in sequence, in every engagement.
DOA helps organizations successfully navigate business transformation by ensuring that people, leaders, processes, and culture are aligned to embrace change. Guided by the Drive for Optimal Action (DOA) framework, we transform organizational change from a communication exercise into sustainable behavioral adoption and measurable business outcomes.
Our Change Management approach ensures that transformation initiatives are not only implemented, but fully embraced — building organizational readiness, leadership commitment, employee engagement, and long-term capability.
"Turning Change into Commitment. Transforming Strategy into Sustainable Results."
DOA Training & Development programs go beyond knowledge transfer to activate potential, strengthen capability, and ensure real-world application — turning learning into measurable, sustainable results.
| Course | Focus | Duration |
|---|---|---|
| Impactful Leader with Coaching Skill | Developing leaders to effectively engage and empower team members through practical coaching skills and techniques. | 2 days |
| Coaching · Mentoring · Counseling | Building leaders' capability to balance coaching, mentoring, and counseling roles in supporting team performance. | 2 days |
| Effective Communication for Business | Developing effective business communication skills through one-on-one and collaborative approaches. | 2 days |
| Team Building (Capacity Building) | Developing team collaboration and cohesion skills through structured, low-impact capacity-building exercises. | 2 days |
| How to Give Effective Feedback | Training participants to deliver feedback that is clearly understood and drives behavioral change aligned with organizational goals. | 2 days |
| Negotiation Skill | Equipping participants with practical techniques to achieve win-win outcomes through effective negotiation. | 2 days |
| Stress Management | Helping employees manage pressure effectively to maintain focus, resilience, and productivity. | 2 days |
| Performance Management — KPI Design | Building the capability to design clear KPIs aligned with company vision and mission, and cascade them to teams. | 2 days |
| Digital Transformation & Marketing | Enabling organizations to strengthen digital capability and marketing execution to drive growth and business impact. | 2 days |
A structured, systematic methodology to optimize value by balancing function, performance, cost, and risk — equipping engineers with the mindset, tools, and practical skills to apply Value Engineering to real projects.
Practical AI for smarter work, better decisions, and higher productivity — equipping employees with AI capabilities that can be immediately applied to streamline daily work and support better business decisions.
DOA is supported by a network of experienced local and international Subject Matter Experts, bringing diverse industry insight, global best practice, and deep functional expertise to every engagement.
30+ years of leadership experience in engineering, industrial automation, and multinational environments. Formerly Deputy Managing Director & COO of a well-established foreign company in Indonesia.
Certified Professional in Value Management (PVM), equivalent to CVS, with extensive experience as VE consultant and facilitator across major infrastructure projects, including for the Directorate General of Highways and Pertamina.
25+ years of experience in AI, cybersecurity, industrial IoT, and industrial engineering, specialized in Deep Learning, Computer Vision, ICS/OT Cybersecurity, and LLM/RAG systems. Author of 150+ international publications.
20+ years of leadership in banking and financial services, with a strong track record in sales management, digital transformation, strategic partnerships, and market entry advisory across domestic and international markets.
Turning understanding into consistent, measurable execution.
Focusing on mindset and behavior that deliver real results.
Designed to fit your culture, goals, and real challenges.
Led by senior professionals with real-world business experience.
Multinational organizations across industries have experienced the impact of DOA programs, with participants showing stronger leadership, better collaboration, and improved performance through sustainable behavioral change.
Leadership, coaching, and performance management programs for banking and financial institutions.
Value Engineering and AI for Industrial Productivity programs for engineering-driven organizations.
Assessment, coaching, and organizational development support for academic and training institutions.
We welcome the opportunity to collaborate with your organization. Contact us to explore how DOA can support your people development and performance transformation journey.
